![]() ![]() In 1955, Jones hired Andy Warhol to do several covers while Warhol was still active as an illustrator. This was exemplified by his cover for Inside Sauter-Finegan where he depicted the two swing band leaders as joined at the hip, while drawing on a common musical source ( Fig. Flora had a frenetic style that was laced with surreal visual humor. ( Fig.2) Jones commissioned the illustrator Jim Flora, whom he had known at Columbia Records, to design covers for RCA Victor’s jazz albums. 1) Among them was Robert Jones, who went on to become the art director for RCA Victor in the early 1950s. Steinweiss designed some of the covers himself but also hired other designers and illustrators. ![]() Columbia was recording both classical and jazz musicians, the latter playing in traditional genres such as Dixieland, boogie- woogie, and swing. Steinweiss designed several hundred covers before he left in the early 1950s. By the 1950s, their music began to reach a wider audience through recordings, which introduced many other musicians to the new style.Ĭolumbia was the first record label to introduce album covers, which were invented by Alex Steinweiss who joined the newly formed label as an art director in 1939. As a musical form, it was radically changed in the 1940s by the bebop experiments of Charlie Parker, Dizzy Gillespie, and other musicians who were playing at clubs in New York. During the 1950s and 1960s modern jazz became a widely recognized part of American culture.
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